24 Apr 5 Reasons why you should hire a professional photographer
This is a question that has been asked many times & one that I’m keen to answer, after all it’s one of the reasons people commission our photography services. Before I start, I must say I have nothing against amateur photographers & there’s some excellent up and coming talent in the world of photography, some better than their professional counter parts.
There are numerous reasons to hire a professional in any field and “photography” is no different. Too often people assume that any image will suffice. But, in fact the quality of image you choose for your brand and other marketing materials says a lot about how you value yourself and your company. Essential thumb rule of business: “People buy people. Not the service or product you are trying to sell.”
Having taken high quality photography represents your business credibility in the eyes of a consumer. It says that you care for your brand which can directly influence whether or not a client chooses to hire you or your business. Representing your company professionally well is the key no matter how small or large the business is.
If you are thinking that you may need a professional photographer, here are five reasons to bear in mind while making your decision.
- You are not hiring a “photographer”, you are hiring a “visual solution provider”
Yes, I know that sounds kind of strange, but that is what commercial photographers do. Every product has challenges to making it look great. Every service has challenges in bringing that service to a photograph. Professional commercial photographers are uniquely prepared to meet those challenges and provide solutions that make images that work for you. Most commercial photographers consider themselves problem solvers first… and that is good for you.
- Don’t look for “your photograph” in their portfolios
Photographers always have portfolios of images they have taken for someone else. Those images solved that client’s problems, and provided the unique visual solution that had been worked out with that with them. Your needs and challenges will most likely be different than theirs, and the photographer will work with you to find the best solutions to your unique visual challenges.
- Hire a photographer that understands your needs
How can you tell if they understand your needs? They ask questions. Lots and lots of questions. They will want to see what you consider your competition, they may want to scout your location, or meet with you for a pre-production discussion. They may ask to do test shots before the actual shoot to make sure they can solve the challenges in the best way possible. They will want to know exactly what you want to do with the images so they can prepare them for the best presentation possible.
- Great photography is not a cost item, it’s a profit center!
Good photography sells more product. It makes your service look better. It takes your business and shows it in the best light. Look at the premium brands for the truth. They spend tens of thousands, even hundreds of thousands of pounds on their imagery. Why? Because they KNOW it works. In side by side comparisons, consumers and purchasers choose brands with great photography over products with bad, boring or mediocre imagery. In short, better photography sells more stuff to the clients you want to serve.
- The Artist’s Touch
Lastly, a professional photographer does not just “take snapshots”; they facilitate the creation of works of art. A professional will draw from all of their artistic training and knowledge of equipment and gear to deliver the finest-quality photographs possible.
“Photography is the art of painting with light.” No one ever picked up a paintbrush and create a masterpiece without training their eye and hours of practice. When you hire a professional photographer you are not only paying for their expensive equipment but rather their countless hours of expertise and their ability to translate that skill into your business vision.
A warning… you may have heard of some very inexpensive images, even free, to be found on the internet. We call them “stock” photography. And there are indeed some places in your marketing where good stock photography can be used, but remember that those same images can be used by anyone and everyone including your competitors. Now THAT would be embarrassing.
Hiring a professional photographer is an important business decision, and should be considered with deliberate thoughtfulness. Choosing the wrong photographer, or making visual decisions that are not in keeping with your brand and the goals of your business can have long reaching consequences.
In today’s business world where everything exists in some form of directly accessible visual media it is hugely important to place as much emphasis on brand image as it is on business practice. Choosing the right photographer can bring more to the bottom line of your business than you even imagined. Hence, choose very wisely…